Creating a New Sales Channel: How Intail AI Automated Freightos’ Warm Pipeline

Intail AI enabled Freightos to automate the creation of a new sales channel by leveraging existing relationships and career overlaps. The platform automatically identified warm connections within Freightos' vast network, turning them into a continuous pipeline of high-quality leads. This new channel streamlined their sales efforts and significantly increased conversion rates.

Freightos is a global enterprise revolutionizing the logistics industry with its digital freight marketplace. The company, which has offices worldwide, connects importers and exporters with a wide array of freight services, making shipping as simple as booking a flight online. As the industry leader, Freightos continuously seeks innovative ways to enhance its sales processes and increase efficiency.

Eytan Buchman, Chief Marketing Officer at Freightos, faced a challenge: the company had a vast network of potential clients, but manually tracking and leveraging these relationships was proving to be an obstacle. Eytan needed a solution that could automatically generate a warm pipeline, utilizing the power of existing relationships to drive sales.

Eytan identified three critical challenges:

1. Time-Consuming Lead Generation: Manually identifying and nurturing warm leads took up a significant amount of the sales team’s time, reducing overall efficiency.
2. Underutilized Relationships: Despite having a vast network, Freightos was not fully leveraging existing relationships to generate new business opportunities.
3. Scalability Issues: The manual approach to lead generation made it difficult to scale the sales process effectively as the company grew.

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How Intail AI Created a New Automated Sales Channel for Freightos

Intail AI’s relationship intelligence platform offered a transformative solution for Freightos. By analyzing career overlaps and existing connections, Intail AI automatically generated a warm pipeline, creating a new sales channel that was both efficient and scalable.

Here’s how Intail AI made a difference:

1. Automated Lead Generation: Intail AI automatically identified warm connections within Freightos’ network, transforming them into actionable leads. This eliminated the need for manual lead generation, freeing up the sales team to focus on closing deals.
2. Leveraging Career Overlaps: The platform mapped out career overlaps and connections, identifying key decision-makers who had existing relationships with Freightos’ team members. This led to more meaningful and productive outreach efforts.
3. Scalable Sales Process: With the new automated channel in place, Freightos was able to scale its sales efforts rapidly, ensuring a continuous flow of high-quality leads without additional manual effort.

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The Results

The implementation of Intail AI’s automated sales channel led to significant improvements in Freightos’ sales efficiency and effectiveness:

• Increased Conversion Rates: The warm pipeline generated by Intail AI led to higher conversion rates, as the sales team was able to focus on leads with a pre-established connection.
• Time Savings: The automated process saved the sales team countless hours that would have been spent manually identifying and nurturing leads.
• Scalable Growth: With a fully automated sales channel, Freightos was able to scale its operations more effectively, ensuring consistent growth and success in new markets.

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Freightos Scales Globally with Intail AI

Freightos’ success with Intail AI has become a cornerstone of their global sales strategy. The ability to automatically generate a warm pipeline has not only improved their sales efficiency but also positioned Freightos as a leader in the logistics industry. The scalability of the solution has been particularly beneficial as Freightos continues to expand its global reach.

The partnership with Intail AI has provided Freightos with the tools needed to continue scaling their business globally while maintaining strong, trust-based relationships with clients.

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